You need effective keywords to launch a successful search engine optimising campaign, and your site search data can provide a treasure trove of search terms that your customers already use.
If you’re only using web search terms for your search marketing efforts, you’re missing out on a great opportunity to strengthen your keyword list.
Mine site search data for keywords in order to boost the success of your campaigns.
It’s no big secret that amassing a solid list of keywords is the key to a successful search engine optimization (SEO) campaign.
However, many marketers create a list only by using the popular terms most used by people searching the web. If this is how you create your SEO keyword list, you’re missing out on a major opportunity to boost the success of your campaigns.
The more keywords you add to your list, the more likely you’ll draw customers to your site.
The keywords that you may not have thought to add to your SEO list are hiding in plain sight: in your own site search data, that is.
There are many tools available for uncovering the terms your target audience is using to find your site, as well as which terms provide the best conversions. With these keywords, you can improve natural web search rankings and deliver targeted traffic to your site.
However, keep in mind that your competition has access to this same information, and may be using the same tools to analyse the same internet search traffic.
On the plus side, the keywords that people use to search within your website, for products or information, are very likely the same keywords they use when they are searching on Google, Bing, or other search engines.
This customised information can yield ideas for improving search engine rankings and connecting people to your site content faster and more directly.
